
Information We Collect
Personal Data - We may collect personal information that you provide directly, such as:
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Contact Details: Name, email address, phone number, and mailing address.
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Account Information: Username, password, and any additional details provided when creating an account.
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Payment Details: Billing address and payment method information (credit card number, expiration date, etc.).
Automatically Collected Data – When you visit our website, we may collect:
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Device Information: IP address, browser type, and operating system.
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Usage Data: Pages visited, time spent on the site, links clicked, and interactions with our website.
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Cookies & Tracking: We use cookies, web beacons, and similar tracking technologies to enhance user experience.
Use of Your Information
Purposes – We use collected information to:
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Provide and manage our services, including processing orders.
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Communicate with you, including updates, newsletters, and promotional materials.
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Improve our website, products, and services using analytics and feedback.
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Enforce our terms and comply with legal obligations.
Legal Basis for Processing – Our processing of personal data is based on:
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Your Consent (e.g., for marketing communications).
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Contract Performance (e.g., fulfilling orders).
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Legal Compliance (e.g., tax or fraud prevention obligations).
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Legitimate Interests (e.g., improving our services, securing our website).
Sharing Your Information
We may share your personal data with:
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Service Providers – Third-party vendors assisting with services such as payment processing and data analysis.
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Business Transfers – In the case of a merger, acquisition, or asset sale.
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Legal Requirements – When required by law or necessary to protect our rights.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Notice and comply with legal obligations. Retention criteria include:
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The nature of the data.
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The purpose for which it was collected.
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Applicable legal and regulatory requirements.
Your Rights
Your have the right to:
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Access the personal data we hold about you.
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Request corrections or deletion of your personal data.
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Object to or restrict how we process your data.
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Request data portability (transfer your data to another provider).
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Withdraw consent when processing is based on consent.
Security of Your Information
We implement advanced security measures to protect your personal data from unauthorized access, loss, or alteration. However, no online system is 100% secure, and we encourage best practices for safeguarding your information.
Children's Privacy
Roo Food’s services are not intended for children under 13, and we do not knowingly collect data from minors. If we discover personal data from a child under 13, it will be deleted immediately to comply with data protection laws.
Changes to This Privacy Notice
We may update this Privacy Policy periodically. Any changes will be posted on our website, and continued use of our services indicates acceptance of the new terms.
Contact Us
If you have any questions or concerns about this Privacy Notice or our data practices, please contact us at:
Roo Food
N1578 County Road A, Waupaca, WI 54981
Email: hello@RooFood.com

At Roo Food, we prioritize your privacy and security.
Our Privacy Policy details how we collect, use, and protect your personal information when you browse our website or shop for our all-natural, nutrient-rich dog food. Learn how we ensure transparency, comply with data protection laws, and keep your information safe while providing the best experience for you and your pet.
