The Roo Food Story: Why Real Food for Dogs Matters

Before Roo Food became a brand, it was a solution to a problem close to home. Our dog, Roo, began experiencing a series of health issues: unexplained weight gain, thinning fur, low energy, and even a complete stop in her heat cycles. We were feeding her what we thought was a healthy, natural kibble—but something wasn’t right.

So we tried something different.

From Health Scare to Real Transformation

We started experimenting with a dry mix that used whole ingredients we’d eat ourselves—adding in our own meat to create something fresh and functional. As food costs continued to rise during the COVID pandemic, we made the choice to take full control of Roo’s diet.

Using functional nutrition knowledge from my background in chiropractic and medicine, combined with my husband’s passion for hunting and cooking, we created a nutrient-rich formula made with real meat and local ingredients. Roo’s transformation over the next year was undeniable:

• Her coat grew back soft and shiny

• She lost weight naturally and steadily

• Her energy returned—and so did her heat cycles

• She was vibrant again

That change sparked something much bigger.

Why Real Food for Dogs Changed Everything

When we saw Roo’s health improve, we realized how powerful real food for dogs could be. So we decided to create Roo Food—not just for her, but for every dog that deserves better.

What makes our food different:

• Whole ingredients like peas, carrots, barley, and flaxseed

• No artificial preservatives or fillers

• Real, nutrient-dense meals you can customize at home

• Transparent sourcing from trusted local partners

We don’t just make pet food—we make meals that are created with the same care and intention we bring to our family’s table.

The Founders’ Mission

We’re a husband-and-wife team with a shared passion for real nutrition—both for our kids and our pets. After seeing Roo’s recovery, we knew we had to share this with other dog owners. Our mission is to raise the standard of pet nutrition by showing just how much of a difference real food for dogs can make.

Every batch of Roo Food is inspired by the meals we made at home for Roo. It’s simple, honest food with no compromises. We believe your dog deserves the same.

Key Takeaway

Real food for dogs is more than a trend—it’s a return to what works. At Roo Food, we’ve seen firsthand the difference it makes, and we’re proud to help dogs live longer, healthier lives one bowl at a time.

Explore our ingredients, our story, and our mission—then join the Roo Food movement.